The Channel 13 I-Team Investigates:

Malibu rum. Makes you think of some nice gentleman, bronzed by the sun, who sits beneath one of those palm trees on the label, making rum for you and me.
The label even claims that the bottle contains the spirit of the Carribean.



However a closer look by this inquisitive reporter, with your best interests in mind, reveals an import location a little closer to home.



We suggested a redesigned label to more accurately protray the source of the rum. One possible label:



The Channel 13 I-Team will report periodically on the status of the Malibu redesign. We're on the case!